About The Book

The Guerrilla Guide for Entrepreneurs and the Rest of Us

About the Book

We are all entrepreneurs as we try trying to break away from the chains of normative expectation in this  grand adventure we call  life—as we try to thrive, survive, find purpose, and make sense of all we can be. You may be working in an organization, in management, a gig worker, running a business, or creating the next Nvidia. Either way, The Guerrilla Guide for Entrepreneurs equips and enlightens you with actionable know-how and skills that are nothing short of life-changing.

Does innovation pay? Who are the 12 greatest entrepreneurs of all time that changed the course of civilization and what can we learn from them? With a focus on AI, your scheduled station stops  include the art of sales, negotiation, financing,  brand building, leveraging AI  for competitive advantage, Tales from the Streets and so much more. Eventually, we are left at a mysterious and unknown  place  as we peek into The Future of Business.

In The Guerrilla Guide for Entrepreneurs, Joseph Gulesserian takes you on a fascinating and indelible destinations filled with    twists, turns, glory and tragedy that delicately reconciles the mutual denial of where  the boulevard of old school meets AI and the new school—culminating in a knowledge-packed read that delivers real actionable results. With a blend of humor, insight, and sharp wit, Gulesserian  presents a truly unique perspective forged from his lifetime of  entrepreneurial business building and his time as a business management professor.

This book not only enriches and charges the reader’s mind with hard-earned wisdom—it also stands as an essential reference for your personal library.